Case Analysis · Information Design

Cloudflare DDoS —
Case Analysis

RoleUX Designer
Project TypeInformation Design
ToolsCanva and Word
Year2025
Cloudflare · Incident Communication
Record-Breaking DDoS Attacks
How complex cybersecurity data is communicated to the public
0
Tbps Peak Attack
0
Billion Packets/sec
0
Countries Involved

Problem

Cybersecurity incidents involve highly technical information that can be difficult for non-technical audiences to understand. Reports about attacks often include technical terminology and large amounts of data that may overwhelm readers.

Organizations such as Cloudflare must communicate these events clearly to help audiences understand the scale and impact of cyber threats. The challenge for this project was to simplify complex cybersecurity information into a format that is visually engaging and easy to interpret.

Case Analysis Overview

This project analyzes major distributed denial-of-service (DDoS) attacks targeting Cloudflare and examines how the company communicates cybersecurity incidents to the public. The analysis focused on how technical information about large-scale cyber attacks is presented through blog posts, statistics, and social media updates.

The project explored how complex cybersecurity topics can be translated into clearer communication for broader audiences. As part of the assignment, I designed a visual infographic to explain how DDoS attacks work and to highlight the scale of recent attacks. The goal was to make technical information easier to understand by combining statistics, comparisons, and simplified explanations.

How a DDoS Attack Works SIMPLIFIED OVERVIEW >_AttackerCommands botnet Botnet100K+ compromised 3.8 Tbps ×Target CloudflareMitigated 65sAvg attack duration UDPPrimary protocol used AutoMitigation response

Infographic — Simplified visual explaining how DDoS attacks operate and how Cloudflare mitigates them

Final Deliverable

Case Analysis Document

Complete case analysis report examining Cloudflare's DDoS incident communication, including data visualization review, public messaging analysis, and an original infographic designed to simplify complex cybersecurity concepts for general audiences.

Download Case Analysis (.docx)
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